Give Dry a Try with Athletic Brewing

Athletic Brewing’s Give Dry a Try campaign encourages drinkers to enjoy award-winning non-alcoholic beers and start a dry streak (even if it doesn’t last for the entire month). 

One of the best parts about starting a new year? Trying new things! If you need help figuring out where to start, why not Give Dry a Try with Athletic Brewing’s non-alcoholic beer?

Abstaining from alcohol for the entire month of January isn’t an entirely new concept, but Athletic Brewing’s Give Dry a Try puts a new spin on it, making it more approachable — and a little more fun and flavorful, too.

Oftentimes the new habits we take on in the new year can feel a little intimidating, especially when we feel like we’re giving something up. Give Dry a Try is all about finding the right balance for you, it doesn’t have to be all or nothing — just trying still counts! Athletic Brewing’s Give Dry a Try campaign encourages drinkers to enjoy award-winning non-alcoholic beers and start a dry streak (even if it doesn’t last for the entire month). 

Athletic Brewing has dozens of craft styles in their lineup so you really don’t have to feel like you’re giving something up (aside from a hangover!), you can try their non-alcoholic IPAs, goldens, extra dark, light copper and more!

To help you get started, Athletic Brewing put together some helpful and encouraging pro-tips as you  Give Dry a Try:

Pro Tip: Flavor’s A Savior

Non-alcoholic beer with no flavor? NO, thank you. We put award-winning taste on the table so you can drink up, not give up, delicious brews all month. 

Pro Tip: Make Your Own Menu 

Goldens on Monday. Lite on Tuesday. IPAs on Thursdays. With Athletic, you don’t have to limit your drink list. Stock up on multiple styles and switch things up all month!

Pro Tip: Your Purchase Makes a Difference.

Athletic Brewing donates up to $2M annually to environmental non-profits through their program Two for the Trails. We have partnered with them through this initiative since 2020 

Pro Tip : You can try it anytime, anywhere.

Heading to the trails, to a friend’s house to watch the game, or just hanging at home? These brews were made for any and every adventure, and Give Dry a Try was designed to fit seamlessly into your lifestyle — so you truly can try it anytime, anywhere.

Pro Tip : Brews cost less in the Athletic Club. Join in January and save.

The Athletic Club is a monthly subscription that allows you to get your favorite brews on repeat! When you join the Athletic Club you’ll get 50% off your first month’s subscription. Think of it as an official welcome to the best NA beer club ever .*Note: You can cancel or skip whenever you want. 

Maybe you’re looking to Give Dry a Try to be more intentional with your habits, to add more mindfulness into your lifestyle, or simply because you want to try making new choices — however you’re aiming to elevate your lifestyle, Athletic Brewing’s non-alcoholic brews could be the perfect addition to the new year.

To help you keep track of your progress, Athletic Brewing offers an easy and convenient way to track the days you don’t consume alcohol called Track Record, which recently launched in the Athletic Brewing mobile app and on After downloading the Athletic Brewing mobile app and signing in you can track your dry days by accessing the Track Record feature icon in the navigation bar.

Need a little extra motivation to keep logging those dry days? Athletic Brewing is offering a 20% off discount to AHS’s audience! Use code AHS20 for 20% off.

Cheers to the new year!

Athletic Brewing Company LLC. Milford, CT and San Diego, CA. Near Beer <0.5% alc/vol.

© 2024 Athletic Brewing Company LLC

*Exclusions apply, including but not limited to Custom Variety Case, Mystery Sampler Pack, Mixed Packs, select merchandise, subscriptions, and gift cards. Add qualifying item(s) to cart, enter code online and the price will be adjusted. Valid for one-time use only. Valid for first time customers only.  Limit one 20% Off offer per customer. This promotion cannot be combined with other discount offers except where indicated and it may not be applied to previous purchases. Selection may vary. While supplies last. Void if altered, copied, transferred, auctioned, or sold. Use of this promotion constitutes acceptance of these terms and conditions, except where prohibited by law. Offer expires 11/30/2024.

Does not apply to taxes, additional fees, shipping and handling, or products purchased through third parties. Not redeemable for cash, gift certificates, or gift cards. We have the right to cancel/void purchases of restricted items, such as gift cards. This offer has no cash value. Return of discounted item(s) will be for the price actually paid and the value of this offer will be forfeited. Other restrictions may apply.